The short version. We are a business-to-business company. Almost all of the information we hold is work information about people in their professional capacity — a name, a job title, a company, a work email address, a business phone number — compiled from sources that are already public. We use it to send business email, and we license it to our clients for the same purpose.

If you would rather we did not hold or use your information, tell us and we will remove it. One email to [email protected] is enough, and it costs you nothing to ask. Step-by-step instructions are on our data deletion page.

1. Who we are

Sales Boost LLC ("SalesBoost", "we", "us") is a Wisconsin limited liability company based in Somerset, Wisconsin. We build verified business contact data and run email marketing for product and service companies. This policy covers salesboostllc.com, the SalesBoost application at app.salesboostllc.com and its client workspaces, the client tools we publish, our Facebook Pages and Instagram accounts, and the email we send from our own and our clients' sending domains.

2. What we collect

Information you give us directly

  • Enquiry and consultation forms. Your name, email address, company, phone number if you provide one, and whatever you write in the message.
  • Client accounts. For a client workspace: the account holder's name, email address, login credentials (stored as a hash, never in readable form), sending domain and the settings for their campaigns.
  • Email replies. If you reply to an email we sent, we keep the reply and your address so that we can answer it, pass it to the client it was meant for, and stop sending you anything you asked us to stop sending.
  • Messages and comments you send to our Facebook Pages or Instagram accounts, which those platforms pass to us.

Business contact information we compile

We maintain databases of business contacts. A record typically holds a person's name, job title, employer, work email address, business phone number, business address, and the public web page the information came from. Some records also hold a company's size, industry or licence information.

Information collected automatically on our website

  • Server logs. IP address, browser and operating system, the pages requested, the referring page, and the date and time. Our website is served through Cloudflare, which keeps its own logs for security and performance.
  • Advertising measurement. Where it is enabled, a Meta pixel or comparable tag records that a visit or a form submission happened, so we can tell which advertising works. See section 6.

We do not ask for, and have no use for, a Social Security number, a driver's licence number, a financial account number, health information, or precise device location. We do not use Facebook Login, so we never receive a Facebook profile, friend list or email address that way.

3. Where business contact information comes from

We do not buy consumer profiles, and we do not take data from the Wisconsin voter file, from motor-vehicle records, or from any source governed by the Fair Credit Reporting Act. Our business records are compiled from:

  • A company's own public website — its staff, contact and "about" pages.
  • Public government records: business registrations, professional and contractor licence rolls, federal contracting and agency directories, and published public-agency staff lists.
  • Open data projects and public business directories.
  • Email addresses constructed from a company's own published address format, then tested for deliverability before use.
  • Information a person gave us themselves — a form submission, or a reply to an email.

Where a record was built rather than published outright, that is recorded against the record, along with the evidence it rests on.

4. How we use it

  • To send business-to-business email on our own behalf and on behalf of our clients.
  • To license business contact data to clients for their own business marketing, under terms that require them to honour opt-outs and applicable law.
  • To answer enquiries and replies, and to pass a reply to the client it was intended for.
  • To operate, secure and improve the platform, including measuring which messages are delivered, opened, clicked or answered.
  • To build advertising audiences, as described in section 6.
  • To keep our suppression and do-not-contact lists accurate — which requires us to keep a record of an opt-out even after we stop sending.
  • To meet our legal obligations.

5. Email, tracking, and how to stop it

Our marketing email carries a visible unsubscribe link and a one-click unsubscribe header. Either one works, and neither requires you to log in, reply, or explain yourself.

Our email records whether a message was delivered, bounced, opened, clicked or replied to. Opens are measured with a small image; clicks are measured by routing the link through our own tracking address. If you prefer not to be measured, blocking images in your mail client stops open tracking.

An opt-out is permanent and it travels. When you unsubscribe, your address goes onto a suppression list that every one of our sends is filtered against — ours and every client's, not just the campaign you opted out of. We keep the address on that list precisely so it cannot be re-added later by a new import.

To be removed from the data itself as well as the mailings, follow the data deletion instructions.

6. Advertising, including Facebook and Instagram

We advertise on Meta's platforms and we manage our own Pages, Instagram accounts and ad accounts there, including through Meta's API. In that work:

  • Custom audiences. We may upload a list of business contacts to Meta so that our advertising reaches them. Meta requires the identifiers to be hashed before they are sent, and they are: Meta receives a scrambled value, matches it against its own users, and the uploaded list is not readable by Meta's other advertisers.
  • Website measurement. Where a Meta pixel is active on our site, it tells Meta that a visit or a form submission occurred so we can measure our advertising.
  • What we read back. From Meta we read aggregate performance — impressions, clicks, spend, match rates — and the comments and messages people send to our own Pages and accounts. We do not receive a list of who is in an audience.

You can limit this from Meta's side at any time: in your Meta Accounts Center ad preferences you can review which advertisers have uploaded a list containing you, and block any of them from doing so again. To be removed from our uploads, use the data deletion page and we will take you out of the source data.

7. Data we process for a client

When we send on behalf of a client, that client decides who is contacted and what is said. For that work we act as the client's service provider: we process their contact lists and the replies to their campaigns on their instructions, and we do not use their lists to market anything else. If you were contacted by one of our clients and want to deal with them directly, tell us and we will put you in touch — and we will still honour the opt-out ourselves.

8. Who we share it with

We share information with the companies that run parts of the service for us, each limited to what their job requires:

  • Amazon Web Services (Amazon SES) — sending email, processing bounces and complaints.
  • Mailchimp — audience hosting and sending for some campaigns.
  • Cloudflare — serving and protecting our website and application.
  • Meta Platforms — advertising, as described in section 6.
  • Hetzner Online — the servers our application runs on.
  • Email verification providers — checking whether an address is deliverable.

We also share business contact data with clients who license it, which is part of our business and is described in section 4. We may disclose information if the law requires it, to protect our rights or someone's safety, or in connection with a sale or reorganisation of the business.

We do not sell or license information about an identified individual acting in a personal capacity, as opposed to business contact information about a person at their place of work.

9. Your choices and your rights

Whoever you are and wherever you live, you can ask us to tell you what we hold about you, correct it, delete it, stop emailing you, and stop including you in data we license to clients or in advertising audiences. The data deletion page says exactly how, and we will act on a removal request without asking you to justify it and without charging you. We normally respond within 30 days.

If you live in a state with a comprehensive privacy law

Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana and other states with similar laws have specific rights to know, correct, delete, and to opt out of the sale or sharing of personal information and of targeted advertising. Our licensing of business contact data, and our upload of hashed identifiers to advertising platforms, may be a "sale" or "sharing" under those laws. You may opt out of both by writing to the address below, or by putting Do Not Sell or Share My Personal Information in the subject line. We do not discriminate against anyone for exercising a privacy right, and we do not use sensitive personal information to infer characteristics. An authorised agent acting for someone else should say so and include proof of authority.

10. Phone numbers and calling

Some business records include a business phone number. Where we or a client place calls, numbers are screened against the National Do Not Call Registry and against our own internal do-not-call list. Our internal do-not-call list has no exemptions: if you tell us not to call, the number is flagged and stays flagged, whether or not any registry exemption would have allowed the call. Flagged numbers are kept, not deleted — a deleted number would simply be collected again.

11. How long we keep it

Business contact records are kept while they are accurate and useful, and are reviewed as sources are refreshed. Enquiry and client-account records are kept for as long as the relationship lasts and for as long afterwards as our legal and accounting obligations require. Opt-out and suppression records are kept indefinitely, because that is the only way to guarantee an opt-out is never undone by a later import.

12. Security

Access to our systems is restricted and credentials are stored as hashes. Traffic to our website and application is encrypted in transit, and our databases are backed up off-site daily. No system is perfectly secure, and we do not claim otherwise; if a breach affects your information we will notify you and the authorities as the law requires.

13. Children

Our service is for businesses and is not directed to anyone under 18. We do not knowingly collect information about children. If you believe we hold information about a minor, tell us and we will delete it.

14. Where we operate

We are based in the United States, our service is directed to businesses in the United States, and information is stored and processed there. We do not target the service at individuals in the European Union or the United Kingdom. If you are in one of those places and we hold your information, you may still ask us to delete it using the data deletion page, and we will.

15. Changes to this policy

If we change this policy we will update the effective date at the top of the page, and for a change that materially affects how we use information we will say so on our website. The current version always lives at salesboostllc.com/privacy.

16. How to reach us

Email
[email protected] — the fastest route for any privacy, removal or opt-out request
Post
Sales Boost LLC
Somerset, Wisconsin, United States

If you are writing to be removed, you do not need to use any particular wording. "Take me out" is enough.